Marvelous Foundry

Publishing and launch support

Publishing Built Around Your Launch Window

A multiplayer launch is a ninety-day window that starts before the store page goes live and runs well past launch day. Marvelous Foundry plans distribution, launch strategy, community groundwork and live ops as one working schedule.

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A good fit for independent teams in Australia, New Zealand and beyond with a multiplayer build in hand and a launch window to discuss.

  1. What a Publishing Partner Does

    Every workstream has a clear deliverable. Select a pillar to see where it fits in the plan.

    Production planning

    A milestone plan tied to build readiness, dependencies and platform review dates.

    Platform distribution

    A storefront checklist covering page assets, metadata, AUD and regional pricing, and certification timing.

    Launch strategy

    A rollout sequence with owners, review points and a first-patch plan.

    Player acquisition

    Audience priorities and a measurable plan for bringing the right players into the lobby.

    Creator partnerships

    A contact schedule, briefing notes and clear expectations for creator outreach.

    Monetisation planning

    A cosmetic-first model and storefront wording checked before launch.

  2. The Ninety-Day Launch Sequence

    The calendar follows build readiness and certification windows. Open each phase to see what it covers.

    Before launch Groundwork and readiness

    Work starts before the store page goes live. Dates stay tied to the platform review schedule.

    • Prepare the store page, metadata and pricing
    • Schedule certification against build milestones
    • Kick off creator outreach and briefings
    • Set up community spaces and moderation cover
    Launch week Rollout and live monitoring

    Keep the rollout at a manageable pace and give the team a clear view of player reports.

    • Coordinate platform availability and announcements
    • Monitor server health, onboarding and support themes
    • Set the first patch cadence from real issues
    Days 1–90 Season one and live ops

    The launch team stays on as season one moves into regular operations.

    • Publish an update calendar with the studio
    • Review player feedback and service signals
    • Plan season-one content and operational handovers

  3. Fill the Lobby Before Day One

    Creator outreach works best when it's timed around playable builds and a clear audience fit. Start early.

    We line up creator contact weeks in advance, with briefing material and a realistic reply window. The aim is a prepared community and smooth onboarding, not a short burst of hype.

    That means setting up community spaces, rostering moderators across time zones, writing onboarding copy and planning a first-week event. Friend-invite prompts are upfront about what they do and carry no promotional reward mechanics.

    See how we support player communities
    TimingScheduled work
    Week −6

    Confirm creator fit, the outreach list and the build available for review.

    Week −4

    Send briefings, open community channels and prepare moderation guidance.

    Week −1

    Share launch details, test onboarding and confirm first-week event cover.

    Day one

    Keep community support staffed and route recurring issues to the team.

  4. Monetisation That Passes Review

    Plan the business model with the storefront and season calendar in view. Clear disclosure matters.

    We start with cosmetic-first purchases and explain exactly what each item includes. Prices are shown in AUD including GST and checked against Australian Consumer Law and storefront rules before the page goes to review.

    Season content is locked in before launch, so the live-ops calendar has dates and owners. Bonus progression and ranked-ladder plans are reviewed alongside that schedule.

    Review our live-service approach
    Cosmetic items

    Clear item descriptions and visible prices. Players should know what they're buying before they confirm.

    Season content

    Set the content scope, dates and progression terms before launch, then publish the schedule in plain English.

    Bonus progression

    Document the progression rules and how rewards are earned before they appear in the live plan.

    Ranked ladder

    Agree on season timing and competitive rules with the studio, then line updates up with the published calendar.

  5. What We Need From a Partner

    A useful first conversation starts with enough detail to assess the build and the timing. Be direct.

    • A playable multiplayer build
    • A defined set of target platforms
    • A realistic launch window
    • A named technical contact

    We're not the right fit for projects without a playable build, or teams after a one-off marketing push. We stay involved through launch planning and live ops.

    Start With a Build and a Window

    The first conversation is technical: we'll look at positioning, platform order and whether the live-ops plan suits your team.

    [email protected] +61 7 5550 3172
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